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Brookvale Estate house and land marketing campaign

Scope of work

The brief was to develop a marketing strategy for a house and land campaign at Brookvale Estate. The development was being sold off the plans and it was situated in a rural setting, just 30 minutes from Perth. The campaign leveraged on the rural setting, the outdoors and the lifestyle that comes with this. A strong use of lush and vibrant imagery was a key focus with this campaign.

 

The project involved the creation of marketing collateral suitable for use on different applications during the sales campaign period.

Deliverables

+ Campaign strategy

+ Copy writing/photography

+ Development brochure

+ House and land brochures

+ Launch collateral

+ Sales office graphics

+ Newspaper advertising

+ Location signage

+ Website

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